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Weekly Expertise for Smarter Marketing
AI decided if you saw this newsletter or not.
AI is inescapable today, an invisible hand that influences the many of the decisions and ways you interact with the world.
AI decides what shows appear on Netflix. The content you see on social media. The logistics that get a package to your door. A complex web of competing algorithms designed to influence and serve you.
AI and its world-changing impact as a technology has hijacked the media’s attention. So much so that we dedicated this week’s newsletter entirely to the subject.
Read on for more AI.
3 Stories Dominating Media and Tech Headlines
Sen. Blumenthal opens AI hearing with a deepfake recording of his own voice During the Senate hearing on AI this week, Senator Richard Blumenthal used an AI generated recording to make some opening remarks. The hearing also featured testimony from OpenAI CEO Sam Altman, who expressed his fear of the potential nefarious uses of AI.
Why it matters: As AI advances and becomes more readily available and integrated into society, government will likely struggle to adopt proactive policies and regulations for the emerging technology.
Elon Musk says NBCU ad chief Linda Yaccarino will be new Twitter CEO. Elon Musk is stepping down as CEO of Twitter, and will be replaced by NBCUniversal ad executive Linda Yaccarino. Musk will continue working at Twitter, focusing on product design and emerging technology.
Why it Matters: Elon Musk is stepping down as CEO of Twitter, and will be replaced by NBCUniversal ad executive Linda Yaccarino.Musk will continue working at Twitter, focusing on product design and emerging technology.
Europe greenlights Microsoft’s $68.7B Activision acquisition. The acquisition received tentative approval by the European Commission.
Why it Matters: The biggest concerns with the acquisition are that Microsoft, which owns Xbox, would not distribute Activision games to competing platforms like PlayStation. Another concern is that the company would have a monopoly on cloud gaming if Activision games were exclusive to Game Pass.
Stat of the Week - AI in the Workplace
While many worry about AI eventually taking their jobs, others may need to be concerned about AI integration and supervision in the office.
New data from Pew Research shows that adults in the U.S. generally disapprove of AI being used to monitor and analyze the performance and activities of employees at work.
71% oppose AI making hiring decisions
61% oppose AI tracking employee
51% oppose AI keeping tabs on activity on employee computers
AI in Everything: Berries, Surgery, Opera and More
AI is literally everywhere, and there is no escaping it. From digital assistants like Siri and Alexa, to robots that help doctors perform important surgeries. We found some pretty unique, real world applications of AI technology that we had no clue about.
Read more about AI applications you may not have known about.
One Fun Thing - AI Memes
I played around with Supermeme.ai to generate a series of memes by using the prompt “AI Taking my Marketing Job”. It generated about 6 memes that I could then edit. The text on the top and image was generated, but I edited the bottom for a sharper punchline.